Marketing a Demo Day

We created theses “Save the Date” magnets to be handed out at the International Motorcycle Show at the Minneapolis Convention Center. The J&J Powersports booth will be conveniently located directly across the aisle from the Yamaha & Star Motorcycles’ corporate display. Which is great, because it gets people excited about the Yamaha product. We want to grab that enthusiasm, and let people know that J&J Powersports will have the only Factory Demo truck in the entire state. We decided that a simple hand-out or flyer would have the right impact, since many people get a lot of paper marketing materials at the show, so we designed a piece that had some weight to it: A magnet. They are 6 inches wide, and 2.5 inches tall; too big to get lost in your wallet, and just the right size to get all the information in a compact area. In order to expand on the content, we created a special page on the J&J website, that had further information about the event.